With the advent of new technologies and a spurt in intelligent film marketing ideas, makers of films are coming up with interesting and also sometimes weird ways of projecting their movies. Kunal Kohli’s Teri Meri Kahani (TMK) too will see such campaigns but in different shades. They will be hosting a Mushaira or Kavi Sammelan and also a Qawalli party in New Delhi.
Image: Shahid Kapoor and Priyanka Chopra from Teri Meri Kahani Movie Still | Courtesy: Eros.
It will be one of the most exciting and fresh way of promoting a film. Director Kohli confirmed this scoop saying that the Qawalli and Hasya Kavi Sammelan will bring back the era when such things were very popular. In present times of remakes and sequels, such creativity is lost. They have opted for Delhi because Delhi and the adjoining state of UP have the maximum number of Hindi speaking population.
Explaining the significance of such an initiative in terms of TMK, Kunal said that in one portion of the movie, Shahid Kapoor and Priyanka Chopra hail from Lahore and converse in wicked and witty Shayari. The promo of the movie was loved by all and the verses were specially raved. Hence, they got the idea to host a Mushaira. Fans of both the actors are expected to participate in it but will be chosen through a special online contest. We think this will become one of a kind publicity campaign for a movie where the verses in the film got precedence over the cast’s star power. Also, it will be enriching for those writers in Bollywood who forgot how to write a line without going crass.
No comments:
Post a Comment